I didn’t expect Addison Rae’s debut album to move me.
But it did. In a way that felt physical, intimate, and creatively expansive.

What struck me most wasn’t the production (though it’s excellent), or the pop lineage it pulls from (Y2K, bubblegum, Janet, Britney, Bjork). It was the point of view.
This wasn’t an album built to orbit around boys, heartbreak, or romantic resolution. It was about her own experience. Her wants. Her daydreams. Her internal weather.

That clarity felt radical and deeply inspiring. So much so, that it’s shaped how I’ve been thinking about our next scent, launching this Fall.

Pop as a Moodboard

I often think about scent the way some people think about music production. The layering, the rhythm, the heat and coolness of a note, the way it hits or lingers. And Addison’s album became a kind of moodboard for our next fragrance, not literally, but energetically.

There’s something about the softness and sparkle in those songs - the barely-there vocal, the breathy intimacy, the joy of playing dress-up in your own skin. It reminded me of what we’d been moving toward in our next scent concept: something soft, playful, pillowy, present.

A Scent for Self-Time

This new fragrance (more on that soon) isn’t for going out.
It’s for the mornings where your calendar is empty and you’re thrilled about it.
For the feeling of cashmere against your skin at 4PM while a cool breeze wafts through the room.
For the swing set you still stop to sit on when no one’s around.
For remembering how good it feels to feel like yourself.

The Confidence of Specificity

What I love about Addison’s album is that it doesn’t try to be everything. It feels like a very specific diary entry - and that specificity makes it powerful.
I wanted our next scent to feel that way too. Like something you put on not to be seen, but to feel seen by yourself.

There’s confidence in that. And joy. And weirdness.
And lightness.

More soon.

But for now, I’ll just say: pop has always shaped culture (and me). And sometimes, it shapes scent too.